Our Story
我们的故事
From a small Penang kitchen to 11,000+ families across Malaysia
从槟城的小厨房到全马11,000+个家庭
🌿 Founded by Mdm. Audrey
🌿 创办人 Audrey 女士
In 2013, Mdm. Audrey started cooking plant-based versions of Penang's most beloved dishes from her kitchen in Georgetown. What began as a passion for feeding her own children healthy, delicious food grew into Pinxin Vegan Cuisine — now one of Malaysia's most trusted vegan food brands.
2013年，Audrey女士在乔治市的厨房里开始烹制槟城最受欢迎的植物性菜肴。起初只是为了给自己的孩子提供健康美味的食物，后来发展成为品新素食——如今是马来西亚最受信赖的素食品牌之一。
Every recipe has been perfected over 13 years. Every sauce is slow-cooked for 3-4 hours. Every dish uses premium hericium mushroom — not mock meat, not soy protein isolate. We believe real food doesn't need to pretend to be something it's not.
每一道食谱都经过13年的精心打磨。每一道酱料慢煮3-4小时。每一道菜都使用优质猴头菇——不是素肉，不是大豆分离蛋白。我们相信真正的美食不需要伪装。
🚫 The "No 5 Whites" Rule
🚫 五白不入原则
❌ No White Sugar
❌ 不用白糖
We use Peru organic cane sugar — costs 10x more, but your health is worth it.
使用秘鲁有机蔗糖——成本高10倍，但你的健康值得。
❌ No White Salt
❌ 不用白盐
Australian low-sodium lake salt — 50% less sodium than regular salt.
澳洲低钠湖盐——比普通盐少50%钠。
❌ No MSG
❌ 不用味精
Zero MSG, zero artificial flavouring. Our sauces get their depth from 3-4 hours of slow cooking.
零味精，零人工调味。我们的酱料通过3-4小时慢煮获得深层风味。
❌ No Dairy / No Flour
❌ 不用蛋奶/面粉
100% plant-based. No five pungent roots. Suitable for Buddhist vegetarians.
100%纯素。无五辛。适合佛教素食者。
❄️ Flash-Frozen at -40°C
❄️ -40°C极速冷冻
Our dishes are flash-frozen at -40°C immediately after cooking. Micro ice crystals lock in 95%+ nutrition — no mushy texture, no preservatives needed. Stays fresh for 10+ months. Tastes like it was just stir-fried.
我们的菜品在烹饪后立即以-40°C极速冷冻。微冰晶锁住95%+营养——不会糊烂，无需防腐剂。保鲜10个月以上。口感如刚出锅。
🏆 Awards & Recognition
🏆 奖项与认可
• Tatler Asia — Top 10 Asam Laksa in Malaysia (only plant-based entry)
• CNN Travel — #7 World's Best Food (Asam Laksa)
• PETA Asia — Certified Vegan
• MeSTI — Malaysian Food Safety Certified
• Google Reviews — 4.9/5 stars
• TripAdvisor — Certificate of Excellence 2026
• Tatler Asia — 马来西亚十大Asam Laksa（唯一素食入选）
• CNN Travel — 全球最佳美食第7名（Asam Laksa）
• PETA Asia — 纯素认证
• MeSTI — 马来西亚食品安全认证
• Google — 4.9/5星评分
• TripAdvisor — 2026卓越证书
